The play

What it is

A homepage backlink is a link placed on the host's main page - the URL that collects most of the domain's external links and passes authority down through its internal structure. Every other page on the site sits one or more clicks below it. Your link sits at the top.

That makes it the weight play: one placement, on the single strongest page of the host, linking straight to the page you need to move.

It's not the same as a sitewide link. A sitewide link sits in a template region and renders on every page; a homepage link sits in the homepage body, on one page, with maximum pull. And it's not the volume play - if you need topical breadth across many domains, bulk guest posts is the better fit.

When it fits

When homepage backlinks are the right call

Homepage placements earn their price when:

Weight, not volume

A money page stuck just off the top spots usually needs a few heavy links, not another hundred light ones.

Pushing a specific page

A homepage link points its full weight at one target - a launch, a GEO landing, or a page you need to move this month, not this year.

Topping up a profile

On top of a bulk or sitewide campaign, a set of homepage links adds the strong signals that volume alone doesn't deliver.

Selection

How we pick the host

Every homepage link goes on a host from our own network. When we choose which one carries your link, it has to clear these:

  • Live and indexed. The host is a real, indexed site - not a parked domain. The link sits in the crawled server-side HTML of the homepage, not injected after load, so search engines actually see it.
  • In the homepage body. The link goes in the main content area, not buried in the footer - that's the difference between a homepage link and a sitewide one.
  • Fixed position. The link sits in a static homepage block, not a "latest posts" feed that pushes it off the page within a week. Because the host is ours, it stays where we put it.
  • Short outbound list. We cap how many external links share a homepage, so the weight isn't split across a wall of other paid links.
  • Flexible anchors. Branded, naked, or money - your call. We'll flag a choice that looks risky for grey niches, but you decide the anchor.
How it works

Process

  1. Brief. You send target pages, anchor preferences, GEO, and any exclusions (competitors, existing partners, domains you don't want).
  2. Examples. Want to see the kind of hosts before you commit? Ask the manager and we'll show you sample placements that fit your niche.
  3. Selection. Once you brief us, we pick the most relevant and currently available hosts from our own network that match your topic and GEO.
  4. Placement. The link goes live on the homepage. Same-day starts are normal and most first placements land within days - we're not waiting on outreach replies, the inventory is ours.
  5. Verification and report. Before we hand over the data, we confirm each link renders in the homepage source HTML, with the right anchor and target. Spot something off later? Message the manager and we replace it.
Deliverables

Deliverables and timelines

  • Minimum order: 10 homepage placements.
  • Per-placement record: host URL, anchor, target URL.
  • Raw data - exportable, verifiable in your own tooling, no proprietary scoring.
  • Direct manager - no ticket queue, no shared inbox.
  • Free replacement if a placement doesn't hold up - just flag it.

Fast by default. Same-day starts are normal and most projects see their first placements within days, because every host is part of our own network - no outreach, no waiting on third parties. Large volumes and hard GEOs can stretch the timeline; the manager gives you the real window once we see the brief.

Weight, depth, breadth

Homepage, sitewide, or bulk?

Three different jobs - and most operators combine them. Homepage links for weight, sitewide for depth, bulk guest posts for breadth.

Homepage backlinks

Weight. One link on the strongest page of each host, pointed at the page you need to move. Anchors your call, from 10 placements. This is the page you're on.

Sitewide links

Depth. A set of relevant hosts linking from every page - site-wide presence and link equity from each placement.

See sitewide links

Bulk guest posts

Breadth. Guest posts and dofollow backlinks at volume across our owned network - topical coverage and fast authority when you need scale.

See bulk guest posts

Need weight on one page?

Send the manager your target pages and anchor list on Telegram. You'll get a realistic scope - hosts, anchors, and timeline - the same day.